Nasty C has gone international! The 23 year old has signed with the legendary label Def Jam Recordings in a deal involving Universal Music Africa. Def Jam Recordings Chairman/CEO Jeff Harleston welcomed him into the label.
“Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa. Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C, an international star with real vision and talente into the family,” he said.
The superstar rapper dropped his new banger There They Go this Thursday, 26 March. The single quickly trended in the charts and YouTube. Nasty C has also been the most streamed South African artist on Apple Music for a whopping four years in a row.
Def Jam Recordings currently boasts some of the biggest artists in music such as Justin Bieber, 2 Chainz, Big Sean, Teyana Taylor, Kanye West, Pusha T and many more.